How did you start your business?
As an online website

Why did you decide to go into this line of business in the UAE?
I was born and bread in this country, if not here where would I start my 1st venture

What were the highs and lows of setting up your business? High and Low Moments 
Low moments came from the negative ideas and advices society told me about starting an own business and the positive side I went through is that my everyday challenges motivates me so much do more, I live a life that I am happy which is no more mechanical.

What was your best day at work?
Being shortlisted for 3 prestigious awards and attending the event to hear our name being read out.

What was your worst day at work?
Never had one so far after starting my own business

How did you manage to fund or finance your business?
Friends, banks, investors

Who has been your greatest influence in setting up this venture?
Steve Jobs and Sathar Al Karan

What advice would you give to other entrepreneurs when setting up their businesses?
I would say, don’t hesitate if you can feel that something is telling to do it deep within and society says don’t do it

Describe any amusing or strange experiences, or interesting moments (an incident that happened that you will never forget) that took place while establishing or running your business.
While I used to work at the Bank, I never had chance to attend the National Day event happening across Dubai. In the year 2014 the same year I started my own business, I backed the advertising related jobs from the event management company handling the National Day events for DP world and Dubai Ruler’s Court. I was there for the entire event which I think was one the best events happening around for National Day

Describe any challenges you experienced and how you overcame them.
The only reason I would say is my will to go the extra mile to deliver beyond expected. I always keep the wow factor alive

Outline the reasons why your business succeeded and any particular factors that influenced your success.
The only reason I would say is my will to go the extra mile to deliver beyond expected. I always keep the wow factor alive

Did you ever think you will be what you are today?
Yes I had dreams and visions since childhood and school days.

Outline your future plans for your business
Advertising business is growing now, my current focus is to make do more good to people and society of United Arab Emirates by helping people understand the importance of sustainability. I will be rolling out initiative through my website to attract more younger generation to come forward in maintaining the ecosystem green.

Outline any important lessons you learned along the way or ways in which you would have done things differently.
There is always a silver lining on the edge of the cloud became true in my life after I started business. From the experiences I gained now I know when ever we face problems in life, we will surely over come it until and unless you who is the actual decision maker decides you cant do it. Its only ones self that can stop him from doing it.

Describe the defining moment that made you feel certain that your business is going in the direction you want it to go.
When I get returning customers.
Society who didnt support me starts supporting me.
Recognition and awards from different authorities.

Explain why you set up your business in the UAE
I was born and bread in this country, if not here where would I start my 1st venture

What is the single most important decision you made that contributed to your business?
After 3 months of starting my business I came to know that I actual made loss rather than profit, my decision to face it and go ahead showed me that business is about taking time and making money not immediate cash as profit. What we 1st make is relationship with customers, and they will come back with more business.

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by Cristina Magallon
Tweet @UAEDNAofficial
LinkedIn: Cristina Magallon
Company Page: UAE DNA


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